Is your digital marketing getting you new patients?

Even before COVID, consumers continued to drive change in how business is conducted from haircuts to mortgages.

COVID has accelerated that change to a faster pace than we could have thought even a year ago.

Consumers are directly conducting more business online. Paying bills, buying goods and services for delivery and pick up, setting reservations and appointments even going to school, having coffee and formal meetings online.

The COVID-driven isolation is the main driver here, hastening more consumers adapting to digital tools to solve problems and doing so across multiple devices.

A key to continue growing in the post-COVID world is appearing more often in more ways on more screens of more of the right consumers.

You do that by changing how you view your website

Now flip that coin over and look at the same situation from the point of view of a business, particularly a direct-to-consumer business.

There are more consumers online directly booking, buying and paying for far more during COVID than before. 

E-commerce is amid ‘hockey-stick’ growth and savvier consumers are researching, booking and paying for many more services on their own. The only business involvement is … wait for it … your website.

Seeing your website as more than a brochure is a must moving into the post-COVID world.

Digital marketing strategy centers around a converting website

Getting your website on that right screen at that right moment is the key to staying in front of your competitors going forward.

All social media, including Maps listings, needs to drive those viewers back to your website where you convert them into revenue.

The more traffic you get to your website the quicker turnaround on experiments to optimize.

Using SEO and Paid Traffic audience targeting ensures the best prospects reach your site ahead of your competitors.

Your website is no longer a brochure to impress. It now needs to be a utility used by your business to attract the best prospects, and used by prospects to connect with your business.

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