what we do
strategy + planning
it begins and ends with data
First things first. This is about your goals and your priorities. So we listen. Then we dive deep into any data we can get our hands on and learn everything we can—about your practice, your audience, your competition, and your digital presence.
We’re problem solvers. When solutions call for bold strategies, we’re ready for it. And whether old school or new school, the basics still apply.
+ Identify your goals, understand your audience and the define the value you offer them
+ Develop and execute a plan to increase awareness, generate leads and nurture relationships
+ Assess tactics, measure results, analyze behavior, learn and optimize
platform
get ready to engage your audience
Today, the website is the backbone of of any serious digital marketing strategy. If you want results, a brochure site won’t do the job. Your site must be the essential component to your own digital platform. It must be mobile-friendly, search-engine friendly, fast, easy to use, and most of all, it must be useful.
We’ll ensure your site is up to the task.
+ A fully responsive design for mobile, tablet and desktop
+ Optimal performance and fast page load speeds
+ Valuable, search-worthy content
+ Elements design to convert
+ Maximum usability and intuitive user experience
content + creative
showcase your expertise and your brand
Relevant and timely information draws patients to your site at the moment they are looking for answers. Fresh, quality content is what makes your site useful, both to your audience and to Google. Done right, it enhances your brand reflects your vision.
+ Positions your practice as the expert
+ Builds and nurtures relationships with the audience
+ Highlights and supports your brand
+ Boosts search engine optimization
Content may be presented as blog posts, videos, patient stories, infographics, case studies, how-to guides, and more.
analytics + optimization
it begins and ends with data
You know your audience, but armed with data, we’ll uncover nuances of their behavior that will help us drive high-quality traffic to your website and to your practice. We’ll monitor campaign and website activity, with our very own eyes, to track browsing, engagement and conversions, and make ongoing tweaks to optimize performance.
+ Visits, unique visitors, page views
+ Organic, direct and paid traffic
+ Impressions
+ Clicks and click-thru-rates (CTR)
+ Device types
+ Interaction and conversion levels
+ A/B testing landing pages and posts
services
All the tangible tactics that help maximize your ROI, turning prospects into patients.
digital advertising campaigns
The beauty of digital marketing is the ability to target precisely. Pinpoint patients by specific demographic characteristics, online behavior and down to the zip code. Watch as exposure and impressions expand your reach to the right audience, with the right message at just the right time.
- Track website traffic of all paid visitors, including when they reach out to your clinic. That tracking provides an ROI on the spend.
- Build and optimizes digital ad platforms owned by the client which can remove our access anytime, keeping your ad data private and owned by you.
- Integrate Paid Campaigns into larger long-term strategies involving content and email marketing to grow ‘organic’ traffic to the site long-term.All the tangible tactics that help maximize your ROI, turning prospects into patients.
Google display network
Google’s revenue-sharing ad network that has overtaken all traditional forms of media advertising in reach and revenue while offering unmatched targeting tools. In building digital platforms for our clients, direct access to Google’s reach and machine learning plays in integral role. We establish, integrate and optimize ads on a client’s Google Ads account, including:
- Ongoing, data-based optimization of campaigns with custom reporting
- Tracking on-site conversion data, developing a ROI for each campaign
- Market test messaging and images to identify consumer preference
Paid search
As the de facto Internet search engine, Google is used worldwide to conduct 3.5 billion searches every day. With each search, Google searchers reveal their intent with what words they use to search for information, for example, ‘Good doctor near me.’ When search results come back, Google also serves up ads based on words used in that search. This is what makes Google AdWords, or paid search ads, the best performing ad unit in the history of advertising. When our clients want in on some of that action, we use paid search to:
- Target the name of your clinic to generate conversions and stave off competitors
- Target search terms relevant to your clinic’s specialty
YouTube + video
YouTube is the No. 2 search engine next only to YouTube owner Google, providing free video hosting for people and businesses who want it. YouTube videos integrate with Google search results and are the source of ‘pre-roll’ ads that run before watching YouTube content. We produce studio-quality video to highlight your clinic and doctors. We strategically distribute video through various channels, leveraging the video further. YouTube today:
- Skews to people 35 and below, particularly in their younger 20s
- Offers ‘pre roll’ video ad units with the same targeting tools used in Display and Search
- Video views are expanding daily, growing ad inventory and lowering price
search engine optimization
Increase traffic and get found. We take steps to take to ensure your website captures its fair share of Google’s 3.5 billion searches each day. Solid SEO strategies increase traffic by ranking your pages higher on search pages.
- Keyword research
- Tags, links, and references
- Geopages
- Redirection
- Image size and accessibility
- Readability
content marketing
Highlight your expertise, authoritativeness and trustworthiness. Relevant and timely information draws patients to your site at the moment they are looking for answers. Fresh, quality content is what makes your site useful, both to your audience and to Google. Done right, it enhances your brand reflects your vision.
- Positions your practice as the expert
- Builds and nurtures relationships with the audience
- Highlights and supports your brand
- Boosts search engine optimization
Content can take form as blog posts, newsletters, press releases, videos, patient stories, infographics, case studies, how-to guides, and more.
social media
Get ready to engage your patients. Social media presents offers an outlet to leverage content, engage your audience, and drive conversions back to the heart of your digital platform, your website.
- Competitive review
- Content development + posting
- Organic social campaigns
- Paid social campaigns
- Campaign tracking
- Website integration
- Social reputation + reviews
email marketing
In the world of digital marketing, email is an oldy, but in many cases, still a goody. It gets your message in front of your audience, driving loyalty and action. With compelling content, often leveraged or repurposed, and clear calls-to-action, email marketing can be a powerful contributor to your digital platform.
- Email strategy
- Audience assessment
- Editorial planning
- Content creation
- Performance analysis
local search
When locals search out your practice, there’s 97% chance they will use Google. Getting your Google My Business listing in order boosts local search rankings, improves engagement, and increases conversions.
- Ensure accuracy
- Complement your brand
- Leverage campaigns + posts
- Optimize content for 3rd parties
- Social reputation + reviews
Need help making your digital marketing shine?
OUR STORY
We are a boutique digital marketing firm helping our clients connect with their prospects and customers. Based in the Twin Cities, we serve clients throughout Minnesota.
OUR APPROACH
When creativity and analytics come together, the result equals impact. Our four-part blueprint gets us there.
1. strategy + planning
2. platform
3. content + creative
4. analytics + optimization
Let’s get started.
CONTACT
Want to learn more?
Pick up the phone or drop us a line.
952 270 2710
connect@illumedigital.net
Let’s work together.
